Literary Tourist


Nigel Beale works with tourism marketers helping them to attract literary and cultural tourists. Here’s how:

Working with cities, tourism destination marketing organizations, and cultural institutions he:

  • Researches and reviews existing assets
  • Identifies literary and cultural tourism opportunities
  • Promotes literary and cultural events, activities and attractions with lively, engaging content that appeals to literary and cultural tourists

This work is typically based on a Literary Tourist City Audit. These audits provide inventories and assessments of the tangible and intangible literary assets that exist in designated destinations. The process involves consulting books written by and about significant local authors, searching the Internet for local literary attractions and events, and questioning local tourism officials, bookstore owners, librarians, historians, professors, archivists and other experts about local literary things to do, and places to visit.

Results are compared and combined with information that already exists in Literary Tourist’s databases, and visits are then paid to as many attractions as possible within a 3-4 day period in order to evaluate and report on their ‘visitor readiness’.

Part 1 of the Audit contains an annotated inventory of what has been found, plus reviews of properties visited. The inventory represents the results of a concerted effort to uncover all potential literary tourism opportunities in the area. It is not supposed to be exhaustive, and should be seen as a work in progress.

Part ll of the Audit suggests ways in which existing assets can be developed and marketed in order to attract more literary and cultural tourists.

Here’s a link to a slideshow presentation of his Literary Tourist Destination Marketing Program

For a sample copy of a Destination Marketing Report, email notabenebeale (@) gmail. com, or call 613-842-9800

Here are some examples of content created by Nigel Beale:

Articles featuring literary tourism and destinations

Here are some ((5,000) bookstore, bookseller, literary destination photos he’s taken

Here are some interviews he has conducted that feature literary destinations:

Here are some videos he has shot in his travels:

Nigel Beale, Literary Tourist, in the Media:

The Atlantic

Fine Books & Collections Magazine

Ontario Travel Magazine


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