advertising

Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my pea-brained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled. I must know the difference between advertising and high art. Oh Great Creator, please give me the answer. Stir no longer, little vacuous one. [...]

Helvetica’s clear, transparent appearance would seem to make it ideal for books. So why is it used so infrequently? I watched the documentary film ‘Helvetica‘ last night. It illustrates how ubiquitously this typeface lives in our visual culture, and argues that typography plays a crucial role in conveying and influencing meaning. Wrong, I’d say, on [...]